From their humble beginnings 2015, siblings Zoë Ayla Roukema and Quinn Roukema had as a mission to make self-care and wellness inclusive and accessible.

Having traveled the Globe, lived in different climates and faced with everyday environmental stresses, our founder Zoë Ayla organically made self-care a priority. Making time to take care of herself has become a lifestyle rather than a routine.

We are a leading manufacturer and distributor of premium quality self-care & beauty essentials offered at an accessible price point. Backed by very strong sourcing teams and a global distribution infrastructure, we bring innovation and trends to market fast and efficiently. Our premium product at an everyday low price has allowed us to build strong partnerships with some of the world’s largest retailers.

Zoë Ayla resides in beautiful Montreal with her boyfriend and incredibly large rescue dog (a King Shepherd) and spends a lot of time traveling for work between our Los Angeles, Amsterdam and Hong Kong offices.